DESCRIPTION
A fantastic opportunity exists for candidates with a successful track record of leadership and high-quality communications and marketing operations management in private clubs or high-end establishments in the hospitality industry. The ideal candidate thrives in a culture of hospitality environment, focused on providing excellent club experience. We are accepting applications for the Communications and Marketing Manager position at The Apawamis Club in Rye, New York. The candidate will be an integral part of a high-performing team. The position will prepare the candidate for the next career phase, transitioning into the Director of Communications and Marketing at the conclusion of the 2024 season.
ABOUT THE APAWAMIS CLUB
The story of Apawamis demonstrates the richness of the club's enduring legacy and tradition, which dates to 1890. One of the earliest golf clubs in America, Apawamis was the first chartered club in New York state, the second golf club in Westchester, and one of the first twenty golf clubs in the country. The club's support of the renowned athletic programs and the ongoing upgrades and renovations to the clubhouse and athletic facilities demonstrate the Apawamis membership's appreciation of the club, for its history and traditions and for the platform it provides for friendships, family get-togethers, and for building memories. Apawamis is a busy operation year-round with dining and events and robust junior and adult sports programming, especially in the summer.
By the Numbers
- 780 members
- 52 is the average age of a member
- Approximately $16.4M annual gross volume
- 105,000 sq. ft. clubhouse
- 18-hole golf course; 6,741-course yardage
- 8 à la carte dining facilities
- 5 dining/meeting/event areas, including a 300-seat person ballroom.
- 7 squash courts
- 7 tennis courts
- 3 paddle/pickleball courts
- Fitness center
- A recent $5M clubhouse renovation
- In progress: an $12M lower campus renovation
- A new pool and pool house will open in the early summer of 2024.
- New recreational facility with golf simulators and indoor/outdoor dining amenities, opening in summer 2024.
PRINCIPAL FUNCTION
Assist the Director of Communications and Marketing with the development and implementation of the Club’s communications, marketing and sales objectives, tactics, programs, budgets, membership research, concept positioning, promotion, and public relations as approved by the general manager, club president, board of governors, and member committees.
The overall objectives and goals of the Communications and Marketing Manager are to assist the Director of Communications and Marketing with the essential duties listed below by developing, organizing, and implementing communications, marketing, and sales programs that will create, maximize, and increase member awareness, usage, satisfaction levels, and revenues for all departments.
This position requires a professional, outgoing, and positive attitude toward our members, guests, and employees while being able to manage difficult situations from time to time.
ESSENTIAL DUTIES
- Schedule, manage, and create all facets of weekly internal member communication for all departments, promoting their upcoming activities.
- Upkeep the club’s website (public and private) and app content— provide continually updated content for the benefit of our members and guests.
- Act as the main point of contact for all members and managers for website and app usage needs (technical support).
- Create promotional materials for all member activities (events, clinics, tournaments, dining, etc.) for all departments. This includes using social media, print, and other electronic communication methods.
- Develop concepts, compile content, copy-edit, and create the layout for the quarterly Club magazine, the Apawamis Now.
- Manage the Club’s social media presence, messaging, and brand strategy across all social platforms, including but not limited to Facebook, Instagram, and LinkedIn.
- Support Membership Services by maintaining the member database and ensuring integration into the club’s operating and website systems.
- Maintains a complete understanding of membership categories, sales processes, and new member enrollment processes.
- Ensures reservation programs and reporting information files are maintained.
- Produce annual meeting and year-end communications for the Board and membership.
- Compiles general manager reports from all department heads for monthly board meetings.
- Collaborate with the general manager, club manager, and department heads to ensure solid membership satisfaction and retention levels.
- Actively organize and execute Communications Committee meetings, collaborating with and involving the committee members.
- Attend all management-required meetings and trainings.
DESIRED CANDIDATE QUALIFICATIONS
- 5+ years of professional hospitality experience, with at least three years in marketing at a management level or equivalent, preferably in a private club operation.
- Degree from a college or university with a concentration in public relations, marketing, graphic design, or hospitality.
- Creative writing ability and a high comfort level with graphic design and social media content creation.
- Strong command of English writing and oral skills; exceptional copy editing and proofing skills.
- Proficient and working knowledge of computers and software programs, including Adobe Creative Cloud Suite (InDesign, Photoshop, Illustrator, Acrobat, Premiere Pro) and Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, and Publisher). Well-versed in Google Chrome, Internet Explorer/Edge, HTML, Facebook, Instagram, and LinkedIn.
- Experience working with Clubessential club management software is a plus.
- Familiarity with Microsoft, Android, and Apple-based operating systems.
- Demonstrated strong organizational skills, attention to detail, effective communication (written and oral), and interpersonal skills.
- Enjoys taking photos and videos and creating content to share with our membership.
- Must be able to multitask and prioritize departmental functions to meet deadlines.
- Must work well in stressful, high-pressure situations.
- Must be effective in handling problems, including anticipating, preventing, identifying, and solving problems as necessary.
- Must be able to understand and evaluate complex information, data, etc., from various sources to meet appropriate objectives.
- A passion for providing high-quality member services.
OTHER QUALIFICATIONS
- Able to work full-time (40 hours; longer hours sometimes required), including weekends, holidays, and nights.
- This in-person position is onsite at The Apawamis Club in Rye, NY, with occasional remote work.
- Regular and reliable attendance.
- Physical Demands: Extensive use of computer and electronic devices, extensive time sitting and standing, ability to lift up to 25 lbs.
- Maintains flexibility to take on new tasks as directed by the Director of Communications and Marketing.
APPLICATION
The salary is open and commensurate with qualifications and experience, starting at $75k annually. The Club offers an attractive and competitive compensation plan and benefits package, including medical, dental, vision, PTO, 401k, staff meals, and support professional education. Interested professionals who meet or exceed the established criteria are encouraged to submit a resume and cover letter (PC format only, cannot accept Apple formatting) to Shawn Rowley, Director of Communications and Marketing, at
[email protected]. Phone calls and in-person meetings will not be taken.